Pengaruh promosi Galeri Investasi Syariah (GIS) terhadap minat berinvestasi mahasiswa FEBI IAIN di pasar modal Kota Palangka Raya

Julaiha, Siti (2019) Pengaruh promosi Galeri Investasi Syariah (GIS) terhadap minat berinvestasi mahasiswa FEBI IAIN di pasar modal Kota Palangka Raya. Undergraduate thesis, IAIN Palangka Raya.

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Abstract

Menurut Reshita promosi merupakan suatu bentuk upaya komunikasi antar pemasar dengan konsumen dalam rangka memberitahukan dan mempengaruhi tingkah laku mereka untuk membeli produk atau menggunakan jasa yang ditawarkan. Dengan adanya promosi yang menarik akan menimbulkan minat mahasiswa dalam berinvestasi. Oleh karna itu peneliti ingin meneliti dengan judul: “Pengaruh Promosi Galeri Investasi Syariah (GIS) terhadap Minat Berinvestasi Mahasiswa FEBI IAIN di Pasar Modal Kota Palangka Raya”. Berdasarkan latar belakang penelitian rumusan masalah dalam penelitian ini adalah bagaimana pengaruh promosi Galeri Investasi Syariah (GIS) terhadap minat berinvestasi mahasiswa FEBI IAIN di Pasar Modal Kota Palangka Raya. Metode yang digunakan dalam penelitian ini menggunakan metode kuantitatif. Pengumpulan data menggunakan teknik observasi, kuesioner/angket dan dokumentasi. Hasil uji coba instrument yang dilakukan berjumlah 66 dari total populasi 193 dengan teknik pengambilan sampelnya adalah random sampling. Analisis penelitian ini menggunakan program SPSS 18.0.

Analisis yang digunakan dalam penelitian ini adalah uji normalitas, analisis korelasi sederhana dan analisis regresi sederhana. Hasil analisis regresi sederhana menunjukkan nilai koefisien determinasi (R2) sebesar sebesar 0,470 yang mengandung pengertian bahwa pengaruh variabel bebas (promosi) terhadap variabel terikat (minat berinvestasi) adalah sebesar 47.0% sedangkan 53.0% sisanya dipengaruhi oleh variabel lain. Rata-rata pilihan jawaban responden adalah Netral hal ini disebabkan kurangnya pengetahuan tentang pasar modal, serta kurangnya pemahan tentang cara berinvestasi, dan kurangnya minat berinvestasi

ABSTRACT

According to Reshita promotion is a form of communication effort between marketers and consumers in order to notify and influence their behavior to buy products or use the services offered. With an attractive promotion will attract students' interest in investing. Therefore, the researcher wants to examine with the title: "The Effect of Promotion of the Sharia Investment Gallery (GIS) on the Interest in Investing FEBI IAIN Students in the Palangka Raya City Capital Market". Based on the research background, the formulation of the problem in this study is how the influence of the promotion of the Sharia Investment Gallery (GIS) on the investment interests of FEBI IAIN students in the Palangka Raya City Capital Market.

The method used in this study uses quantitative methods. Data collection using observation techniques, questionnaires / questionnaires and documentation. The results of the instrument trials were 66 of the total population of 193 with the sampling technique being random sampling. The analysis of this study used the SPSS 18.0 program.

The analysis used in this study is the normality test, simple correlation analysis and simple regression analysis. The result of simple regression analysis shows the coefficient of determination (R2) of 0.470 which implies that the influence of the independent variable (promotion) on the dependent variable (investment interest) is 47.0% while the remaining 53.0% is influenced by other variables. The average choice of respondents' answers is Neutral, this is due to lack of knowledge about the capital market, as well as a lack of understanding about how to invest, and lack of interest in investing.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Promosi; Bursa Efek Syariah; Pasar Modal
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1502 Banking, Finance and Investment > 150205 Investment and Risk Management
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development
Divisions: Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Islam > Program Studi Ekonomi Syariah
Depositing User: Unnamed user with email daniaty_marina@yahoo.com
Date Deposited: 07 Apr 2020 11:41
Last Modified: 07 Apr 2020 11:41
URI: http://digilib.iain-palangkaraya.ac.id/id/eprint/2150

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