Andi, Andi (2021) Studi kelayakan bisnis keramba budidaya ikan toman di Desa Longkong Kecamatan Danau Panggang Kabupaten Hulu Sungai. Undergraduate thesis, IAIN Palangka Raya.
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Abstract
Studi kelayakan bisnis berperan untuk menilai sejauh mana manfaat (benefit) yang dapat diperoleh dalam melaksanakan suatu kegiatan usaha/proyek. Layak atau tidaknya suatu bisnis dapat dilihat dari kebermanfaatannya yakni sosial benefit dan personal benefit. Kalimantan Selatan terutama dalam sektor perikanan, khususnya pada pembudidayaan ikan memiliki potensi yang cukup besar dalam hal pengembangan. Adapun rumusan masalah yang ingin diteliti yakni bisnis keramba budidaya ikan toman ditinjau dari studi Kelayakan bisnis di desa Longkong Kab. Amuntai dan dampak ekonomi bagi masyarakat Desa Longkong ketika menggeluti bisnis keramba ikan toman.
Penelitian ini merupakan penelitian lapangan menggunakan metode penelitian deskriptif kualitatif, adapun subjek penelitian ini adalah pelaku usaha budidaya ikan toman yang berjumlah 5 orang dengan teknik pengambilan sampel menggunakan purposive sampling. Teknik pengumpulan data yang dilakukan yaitu dengan observasi, wawancara, dan dokumentasi. Teknik pengabsahan data dilakukan dengan menggunakan triangulasi sumber dengan mengumpulkan data dan informasi sejenis dari berbagai sumber yang berbeda.
Hasil analisis dari tinjauan studi kelayakan bisnis dengan aspek pasar dan pemasaran, aspek teknis dan teknologi, aspek ekonomi dan keuangan, aspek hukum dan lingkungan serta aspek manajemen suber daya manusia dinilai layak untuk dijalankan dan dikembangkan. Dampak usaha kepada masyarakat yang menggeluti usaha ini juga dinilai positif yang mana hal tersebut bisa terlihat dari peningkatan pendapatan pelaku usaha, penyerapan tenaga kerja dan perdagangan.
ABSTRACT
The business feasibility study serves to assess the extent of the benefits that could be obtained in carried out a business project/activity. The feasibility of a business could be seen from the social benefits and personal benefits. South kalimantan is mainly in the fisheries sector, especially in fisheries breeding, with considerable potential for development. As a result, the business of toman business was based on the business feasibility studies in Longkong village, Amuntai Regency and the economic impact for longkong village communities as they approach the toman business.
This study was a field study used qualitative descriptive research methods, as the subject of this study was the owner of a five-person toman production with technique sampling using apurposive sampling. Data collection techniques were done with observation, interview, and documentation. Data recognition techniques were performed using source triangulation by gathering data and information of a variety of different sources.
The analysis results of the business feasibility study with market and marketing aspects, technical and technological aspects, economic and financial aspects, legal and environmentalaspectsand as well as human resource management aspects were deemed feasible of execution and development.The impact of the business on the people who were involved in this business was also considered positive, which could be seen from the increase in the income of businessmen, employment and trade.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Kelayakan Bisnis |
Subjects: | 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified |
Divisions: | Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Islam > Program Studi Ekonomi Syariah |
Depositing User: | puttry puttry ekaputri |
Date Deposited: | 21 Jun 2022 03:28 |
Last Modified: | 21 Jun 2022 03:43 |
URI: | http://digilib.iain-palangkaraya.ac.id/id/eprint/3971 |
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