Implikasi pandemi covid 19 terhadap pendapatan pedagang suvenir di pasar besar kota Palangkaraya

Ayunani, Nadya Noor (2021) Implikasi pandemi covid 19 terhadap pendapatan pedagang suvenir di pasar besar kota Palangkaraya. Undergraduate thesis, IAIN Palangka Raya.

Text SKRIPSI NADYA NOOR AYUNANI.pdf Download (1MB)

Abstract

Abstract

Penulisan ini dilatar belakangi oleh adanya pandemi Covid 19, pandemi Covid 19. Salah satunya berdampak kepada wisatawan yang berkunjung ke Indonesia. Ekonomi pedagang suvenir mengalami penurunan pendapatan akibat adanya pandemi Covid 19 ini. Rumusan masalah dalam penulisan ini : (1) Implikasi pandemi covid 19 dalam pendapatan pedagang suvenir di pasar besar kota Palangka Raya ? (2) bagaimana strategi bertahan di masa pandemi Covid 19 ?

Adapun jenis penulisan ini adalah penulisan lapangan (field research), yang menggunakan pendekatan kualitatif. Metode pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Subjek penulisan ini adalah pedagang dan pembeli.

Hasil penulisan dalam disimpulkan bahwa pedagang suvenir harus berusaha mencari usaha tambahan selain berjualan suvenir untuk memenuhi kebutuhan sehari-hari dan pendapatan pedagang pada masa pandemi Covid 19 ini menurun dibandingkan sebelum pandemi Covid 19. Hasil penulisan menunjukan bahwa terdapat tiga strategi bertahan hidup yang digunakan pedagang suvenir dalam memenuhi kebutuhan hidupnya sehari-hari pada masa pandemic covid 19 yaitu: 1) Strategi aktif dengan diversifikasi usaha dan memanfaaatkan anggota keluarga untuk mendaptkan penghasilan, 2) Strategi Pasif dengan menerapkan pola hidup hemat, 3) Strategi jaringan dengan memanfaatkan jaringan social seperti menjalin relasi dengan lingkungan social dan kelembagaan.

ABSTRACT

The research is made based on the existence of COVID 19 pandemic that has emerged in the world, including in Palangka Raya, Indonesia. One the impacts of the pandemic could be seen by the number of tourists that had visited Indonesia, especially in Palangka Raya. The economic income of souvenir sellers has come to rapid decrease because of the appearance of COVID 19 pandemic. There are problem statements of the research: (1) What are the implication of COVID 19 pandemic towards the income of souvenir sellers in Pasar Besar Kota Palangka Raya (Palangka Raya Great Market)? and (2) What are the strategies that should be formed to defend the economy of the sellers in the COVID 19 pandemic era?

This research is a field research and uses the qualitative approach. The methods of data collection are interviews, observations, and documentations. The subjects of research are sellers and buyers.

The result of this research could be concluded that the souvenir sellers must try to find other income aside from selling souvenirs to fulfill their daily needs and their income from selling souvenirs has really decreased during COVID 19 pandemic era if it is compared to their income before the COVID 19 pandemic era. The results of the study show that there are three survival strategies used by souvenir traders palace in meeting their daily needs during the COVID 19 pandemic, namely : 1) Active strategy by diversifying business and utilizing family members to earn income, 2) Strategy passively by adopting a frugal lifestyle, 3) Network strategy by utilizing social network such as establishing relationships with the social and institutional environment.

Actions (login required)

View Item