Pengaruh persepsi daya tarik objek wisata dan motivasi wisatawan terhadap minat kunjung ulang objek wisata Dermaga Kereng Bangkirai

Arfani, Muhammad (2020) Pengaruh persepsi daya tarik objek wisata dan motivasi wisatawan terhadap minat kunjung ulang objek wisata Dermaga Kereng Bangkirai. Masters thesis, IAIN Palangka Raya.

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Abstract

Penelitian ini bertujuan (1)Untuk mengetahui pengaruh persepsi daya tarik objek wisata berpengaruh minat kunjung ulang di objek wisata dermaga kereng bangkirai (2)Untuk mengetahui pengaruh motivasi wisatawan berpengaruh minat kunjung ulang di objek wisata dermaga kereng bangkirai (3)Untuk mengetahui pengaruh persepsi daya tarik dan motivasi secara bersama-sama terhadap minat kunjung ulang objek wisata kereng bangkirai.

Pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian survey, 154 orang yang bersedia menjadi responden. Pengambilan sampel menggunakan teknik convenience sampling. Teknik pengumpulan data menggunakan wawancara dan kuisioner. Analisis data menggunakan teknik analisis regresi linier dan analisis manova.

Hasil penelitian menunjukkan bahwa variabel persepsi daya tarik objek wisata berpengaruh positif terhadap minat kunjung ulang dan variabel motivasi juga berpengaruh positif terhadap minat kunjung ulang, sehingga semua variabel secara simultan berpengaruh terhadap minat kunjung ulang baik secara langsung maupun tidak langsung. Dilihat dari karakteristik profil pengunjung, hanya tingkat pendidikan yang berpengaruh terhadap minat kunjung ulang. Berdasarkan hasil tersebut, untuk meningkatkan minat kunjung ulang, diperlukan peran pemerintah dan swasta pada faktor-faktor pendukung, terutama memperhatikan fasilitas sarana dan prasarana seperti tempat parkir, toilet, tempat buang sampah dan lain sebagainya.

ABSTRACT

This study aims (1) To determine the effect of perceived attractiveness influencing the interest in revisiting at the Kereng Bangkirai pier tourism object (2) To determine the influence of motivation on the effect of revisiting interest at the Kereng Bangkirai pier tourism object (3) To determine the effect of perceived attractiveness and motivation.

Together with the interest in revisiting the kereng Bangkirai tourist attraction
The approach in this study using a quantitative approach with survey research methods, 154 people who are willing to become respondents. The sampling used the convenience sampling technique. Data collection techniques using interviews and questionnaires. Data analysis used linear regression analysis techniques and manova analysis.

The results showed that the variable perception of the attractiveness of a tourist attraction had a positive effect on the interest in revisiting and the variable of motivation also had a positive effect on the interest in revisiting, so that all variables simultaneously had an effect on the interest in revisiting them, both directly and indirectly. Judging from the characteristics of the visitor profile, only the level of education has an effect on the interest in returning to visit. Based on these results, to increase interest in revisiting, it requires the role of the government and the private sector in supporting factors, especially paying attention to facilities and infrastructure such as parking lots, toilets, garbage dumps, and so on.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Objek Wisata; Daya Tarik
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150605 Tourism Resource Appraisal
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150699 Tourism not elsewhere classified
Divisions: Pascasarjana > Program Studi Magister Ekonomi Syariah
Depositing User: puttry puttry ekaputri
Date Deposited: 17 Jul 2021 02:26
Last Modified: 17 Jul 2021 02:26
URI: http://digilib.iain-palangkaraya.ac.id/id/eprint/3231

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